Sunday, July 25, 2010

Alibaba IPO made to decrypt the rich mythology behind the movement



Will directly affect tens of thousands of small and medium enterprises, to face the explosive growth of growth

Alibaba has finally taken a crucial step. Yesterday morning, the company was in the market for public subscription started, 12-13.5 behind the subscription price of HK, is as high as 1.3 billion financing Alibaba scale, and "the world's second-biggest Internet IPO"'s dazzling rings. The new round of making the rich mythology began. But for the Chinese Internet, the public can bring Ma Alibaba how much money, or how many new IT-rich are not critical. Because compared to these, the Alibaba IPO behind the reflection of the global capital market expectations for Chinese Internet and new understanding, perhaps suggesting a new round of industrial upsurge.

Nearly a millionaire

From the road show, Hong Kong stock market after another series of records began to be refreshed on the first day --- more than 15 times the amount of subscription agency, freezing of funds of around 10 billion U.S. dollars; 24-month lock-up period; total of 50 times the institutional subscription, more than 60 billion U.S. dollars of the institutions to freeze the amount of ... ...

For quarantined employees, this means will face an outbreak of "wealth." According to its prospectus released by the disclosure, there is no Alibaba Chairman Jack Ma's holdings information.

According to the relevant provisions of the Stock Exchange, shares more than 5% require public disclosure, so that Ma's personal holdings are likely to be less than 5% of Chinese Internet stocks with the past, the wealth path quite different: that there are no wealthy, but staff get rich together.

According to the prospectus, the current ownership of Alibaba 4900 employees, including directors, including a total of 404 million shares held, 3919.17 and 25.08 million shares of stock options restricted stock, totaling 443.5 million shares, each staff member who 9.05 million shares, will have nearly a millionaire.

This is not the whole, more important is the customer base of Alibaba. The news from Hong Kong investment bank that for institutional investors, the company was eventually to become "Asia GOOGLE" or what is not important, they attached even greater importance, Alibaba and its customer base, China's tens of millions of dollars small and medium enterprises, growth of these enterprises and self-adaptability to face the environment has already experienced nearly 20 years of market baptism. Once they have mastered the ways of facing the world via the Internet, their growth will face an explosive growth.

Alibaba is becoming their most realistic way and choice.

Driving clients to "create wealth group"

Four years ago, state car industry, chairman of Zhejiang Tong Guobin because most cities of the "endure touches to make" a big headache when, as the annual output of 300,000 motorcycles, 500,000 engines Taiwan heavyweight entrepreneurs, he heart still have a look --- as bottlenecks in the domestic market, then sell the products to the world.

But things are not so simple --- his group did not state the right to export, even to set up offices abroad extremely troublesome, how to be able to sell products overseas? This time reminds Tong Guobin Ma and his fellow Alibaba.

Ma that time never seemed so far from hot, but then Alibaba has become an important global trade one of the channels. Tong Guobin by Alibaba to find their first overseas customer, this customer from Spain and state groups then signed a contract three containers. Today, state trade enterprises have been successful from the typical transition, the ratio of exports to total group sales up 86%.

Tong Guobin a similar experience with "network operators" who has now become the most proud Alibaba resources, with these resources, Ma and his Alibaba is trying to put more of China's small and medium enterprises from the "blind" in the production of liberation and help them with their counterparts from around the world, more of the same "blind" to establish a link buyers. In this process, the company was charged by the manufacturer the cost of publicity and promotion, is moving its international dream step by step closer.

"Almost grown up together, with options to globalization." Ma said that perhaps in the next few years, the company was to "create one million job opportunities, training one million small and medium enterprises" where confidence.

Subscription over 50 times

Hangzhou Alibaba Headquarters Room, sixth floor of the site traffic monitoring. They do not travel, he went every day to be here in a moment, staring at the blinking stop the flow map fancy a while. In this complex little man has a strong military seems to instantly change the map back, hold too many stories about wealth.

Has a keen sense of smell of the capital, quite naturally will not miss the symbolic details. October 23, from Hong Kong sources said Alibaba's share for institutional investors have come to an end. In less than a week's time, the Alibaba agencies have been placing some of more than 50 times subscribed. Preliminary estimates, some of its funds frozen body has more than 60 billion U.S. dollars.

Popular subscription agency brought the first sign that the consequences: Alibaba again raised its price range to a maximum of 13.5 Hong Kong dollars. To Alibaba in 2007 profit forecast 622 million yuan (about 82.8 million U.S. dollars) and raised the offer price after the interval calculating its price-earnings ratio from 94.5 to 106.3 times in between. By this calculation, the company was expected to become the Stock Exchange in recent years, the highest price of new shares. Since 2001 the technology bubble burst, has been little price-earnings ratio of new shares listed nearly a hundred times.

Capital markets more easily see the real situation behind the concept. SMEs began to believe more and more, through the Internet e-commerce possible for them to find more source and reduce cost of sales. Alibaba which is carried out in the last few years of work.

News from the agency said that since China's rapid economic development, and use of the Internet platform for trading products, the rapid increase of Chinese enterprises, Alibaba could increase profits this year, twice the performance of high-growth investors rushed from. It also shows that the institutions for the growth of SMEs in China, holding long-term confidence.

Behind the IPO Myth

- Observation

After the success of the listing Alibaba funds raised will be put into the follow-up business, and further increase market share. Previously, according to Analysys International's statistics, China Alibaba B2B transactions accounted for 69% of the market, trading volume was second only to global resources has 8.4% market share.

In the traditional Chinese economic circles of the definition, to small and medium enterprises based mainly in Jiangsu and Zhejiang, are dependent on product sales system is built on the basis of history, "salesman mode." This was formerly known as Jiangsu and Zhejiang in China has been Dianxing the original sales model, when a product is produced came out, it needs through the sale of terminal connection with the sales staff will, Erzhe production costs often Yiwei Zhao, and product sales system to increase turnover not sustainable.

So when a few years ago began trying Alibaba between small and medium Internet-based sales system construction, many people assert that it needs to do more than just sellers and buyers of education, but also small and medium enterprises rely on prior sales model is out of the market --- this may depend on market forces, but also may depend on the awareness of SMEs in the development of self-germination.

But this is by Ma has been determined. In self-promotion on the capital market, the Ma happy to explain the outside world such a concept: Alibaba China has become blind to connect manufacturers and production around the world want to buy cheap Chinese goods virtual link between buyers, hoping to The tie extended to the global buyers and sellers. This is not so much faith in Ma, Alibaba might as well say that the greatest value to the development.







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