Thursday, July 15, 2010

Wang Zhuo: LANDesk Chinese "master" (1)


As the saying goes: "the spring, the plan is on the 1st morning." "Spring", an enduring thousands of years, scholars of the subject population, a record the people's hope for the future Jiyu a good season. Indeed, the spring symbol of hope, spring represents the revival of all things. This year, the spring is especially LANDesk, March 5, 2003 at LANDesk (Beijing) Software Co., Ltd. was established in a press conference held in Beijing, marking the world's leading software development company --- LANDesk (LANDesk) debut in China. We are also very excited is that, in the company's management team saw a tall, handsome Chinese, this is LANDesk's CEO --- Wang Zhuo, a thoroughly Chinese. When trying to use GOOGLE search on "Wang Zhuo" you may find the relevant information is not a lot, but if you go search on "JOE WANG" Maybe you have more to discover. Could see, Wang Zhuo's overseas work experience than many of their extensive in the country. The appearance of easy-going and very good at communicating Wang Zhuo people seem to have a force attention to the opportunity through this conference we LANDesk, and he has more knowledge and understanding.

"Clouds" of the dispersed

Silicon Valley can be said to be an ideal place for business success, a lot of people can dream the dream of a successful Workshop. Here, not always successful, nor eternal failure, although the downturn pressure was very hot, but still keep the story of Chinese entrepreneurs in Silicon Valley staged curtain. Wang Zhuo was born in an ordinary Beijing family, admitted to Peking University Department of Computer Science Entrance, 4 years later became Professor of National People's Congress declared the third Sa graduate division. In this period a "Silicon Valley fever," a book for young Wang Zhuo excited, so graduate students graduate and take time management of the University of Southern California, business dreams and impulses within one year he received a degree in management, and most of the "outstanding student "Like, Wang Zhuo also hope to establish their own company to accomplish something his career. Only this time he never thought years later they will start to embark on a difficult path, which is full of setbacks and frustrations of a long road.

Joe Wang's first job in the United States yes in a compiler to do a software company to do device product manager, the main is 璐熻矗 product analysis, market analysis, competitive analysis, and soon, to good market for performance, there were only 26-year-old's Wang Zhuo was promoted to vice president on. Two years later, by chance met Joe Wang, a venture capital business, and to reveal some of their own ideas, investors feel this guy's idea is very good, so decided to invest, set up the clouds software company, was dissatisfied Wang Zhuo, 28, vice president of the same riding position.

However, entrepreneurship is difficult after all. Wang Zhuo, led his men out hard to product development, but faced funding problems because it was just in time for the U.S. economic downturn, investors in the economic downturn, decided to divest, Wang Zhuo only themselves face bankruptcy and clean up the mess of the situation. Wang Zhuo said the company's failure is the failure of financial management, the failure to make him aware of all the original product is not the management company of any one link failure will bring disastrous consequences, and financial issues in particular. Software companies, pre-investment over time there will be no output, only when the software product to be completed before there may be income. The product must have completed a second tranche of investment in, carry out marketing and sales for operating expenses. If you do not continue once the funding, the entire project will come to naught. Although the last clouds closed down, but his products and to some customers agree, is more important is the business to Joe Wang received a lot of management and legal knowledge. Failure is not terrible, even in Silicon Valley to encourage risk-taking, but also to allow failure. And an entrepreneur, every failure, the value of the new venture will be higher, many companies are continuing failure to grow up.

"20/20" the suffering

Wang Zhuo then back to square one. Before him are two roads, one way is to do professional managers, a good salary and stock holding, step by step live comfortably and safely. Another way is venture, risk more and more difficult but also more opportunities. Wang Zhuo chose the latter, "this time does not start, his long-standing dream I am afraid there is no chance to become a reality." Zhuo Wang is the second attempt with two other partners started a new journey as an entrepreneur They created the 20/20 was purchased by Symantec Corporation. 20/20 inception, most began developing software products in the DOS operating system was developed under an enhanced database software: WestLake Imager. At the same time, Windows 3.1 operating system has become available, and quickly engulfed the original DOS market. The original DOS operating system in the era of all-powerful software vendors have disappeared, but originally in the software market, face precarious WestLake Imager updated operating system has been unable to resist. 20/20 The first product in such a brutal market environment is torrent flooded, with no chance to struggle. The failure to 20/20 left a profound negative example that companies must be consistent with market trends, or even ahead of market development. Otherwise, the same as in the bricks. Market is the touchstone of all the technology, only suited to market the technology, no technology is not suitable for the market, this principle is particularly important.

Wang Zhuo had thought of giving up, but still not reconciled. In early 1993, 20/20 of the developers started developing a Windows platform, the installation program: PC-Install. This software not only development time is short, and clear user requirements. More than a year thereafter, the installation of the software market was a bayonet fighting. Enterprises in the function of mutual competition, Showdown. In this way, a number of software vendors with similar products and with almost the same with similar strategies in a narrow field with a desperate competition. 20/20 through 3 years of operating losses, 20/20 at the end of 1994 finally began to profit. During this period, production and installation of enterprise software products through an Ebb Tide, last only a 20/20 and the other a company called Install Shield. The 20/20 is able to survive the weak strength and began to profit, Wang Zhuo that fought a detour because of war. When all firms are in desperately enhanced software functionality, the time to show off technical strength, 20/20 confused marketing focus from products transferred to a specific user group needs. They sought to allow users to understand: While our product features is not the most full, but our products allows you to easily learn to use. Therefore, some low-end market is 20/20 to seize. This, Install Shield, and 20/20, respectively account for the company's high-end installation market and low-end.









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